SEO

What is Search Engine Optimization?

Search engine optimization (SEO) is the practice of improving the visibility of a website or a web page in search engine results pages (SERPs). In simpler terms, the art of making your website more discoverable for relevant searches on Google, Bing, and other search engines and prominent when potential customers search for relevant keywords. SEO entails optimizing a variety of its components, including keywords Meta tags and backlinks.

SEO Activities

Site Audit

Keywords Research
Website onsite audit
Website Technical audit
Mobile Compatibility Test
Spam Backlinks Audit
Traffic Trends Analysis

Onsite & Technical SEO

Meta Tags Technical SEO
Content Optimization
Canonical issue Fixing
Site Architecture Analysis
Hyperlinks Optimization
Duplicate Content Analysis
GSC/GWT Setup
Noindex/Nofollow Tag Check
Iframes Check
Broken Link Errors
GA Goal & Ecommerce Tracking Setup
XML Sitemap Submission
Rebots.Txt Creation/ Analysis

SEO Benefits

Increased website traffic

When your website ranks higher in search results, you are more likely to be seen by potential customers. This can lead to a significant increase in website traffic.

Brand awareness

When your website appears at the top of search results, it helps to build brand awareness and credibility. This can be especially beneficial for businesses that are just starting out.

Higher conversion rates

People who are actively searching for your products or services are more likely to convert into customers. This is because they are already interested in what you have to offer.

Cost effective marketing

SEO is a relatively cost-effective way to market your business. Once you have optimized your website, you will continue to benefit from increased traffic and leads without having to pay for each click

Long-term results

Unlike some other marketing tactics, SEO has long-term benefits. Once you have optimized your website, you will continue to see results for months and even years to come